Blazon App http://blazonapp.com Build Online Contests and Get Real-Time Leads. Sun, 28 Apr 2013 20:42:24 +0000 en-US hourly 1 Entry Only Content http://blazonapp.com/2012/11/entry-only-content/ http://blazonapp.com/2012/11/entry-only-content/#comments Tue, 13 Nov 2012 21:59:09 +0000 Blazon http://blazonapp.com/?p=884 Entrant Only Content

After someone enters your promotion they’ll see the content created in this section. Entrant-only content is added or edited here.

You are able to incorporate text, HTML, images and video. Should you choose to embed a photo or video it must be hosted on a third party service, such as Youtube. You will be provided an embed code from that service.

Use the icons to format your text. Use the link icons to insert or remove links. Use the insert image icon to insert an image. Use the HTML icon to insert custom HTML.

Best Practices

Vary the elements within your content to create a landing page with character!


An Entrant-Only Content example follows. The Entrant-Only Content feature is available in our Popular pricing plan.

]]> http://blazonapp.com/2012/11/entry-only-content/feed/ 0 Custom Entry Confirmation http://blazonapp.com/2012/11/custom-entry-confirmation/ http://blazonapp.com/2012/11/custom-entry-confirmation/#comments Tue, 13 Nov 2012 19:31:21 +0000 Blazon http://blazonapp.com/?p=870 Custom Entry Confirmation Email Custom Entry Confirmation Emails allow the contest administrator to include custom HTML in their email response to entrants. Custom Entry Confirmation emails are sent to entrants upon completing their entry into a contest. Entry confirmation emails are very effective when used to create additional brand impressions with the entrant. Additionally, by including a Personal URL (PURL) in the confirmation email along with incentives for them to promote your contest, confirmation emails are an effective method to increase your contest referrals. Confirmation emails are used to promote viral referrals in contests, along with other methods such as including a Facebook referral link, a twitter referral link, and a PURL in the post entry landing page. More on This Subject]]> Custom Entry Confirmation Email

Custom Entry Confirmation Emails allow the contest administrator to include custom HTML in their email response to entrants. Custom Entry Confirmation emails are sent to entrants upon completing their entry into a contest. Entry confirmation emails are very effective when used to create additional brand impressions with the entrant. Additionally, by including a Personal URL (PURL) in the confirmation email along with incentives for them to promote your contest, confirmation emails are an effective method to increase your contest referrals. Confirmation emails are used to promote viral referrals in contests, along with other methods such as including a Facebook referral link, a twitter referral link, and a PURL in the post entry landing page.

Best Practices

Use Custom Entry Confirmation Emails To Create Viral Referrals For Your Contests!


Here’s an example of a beautiful custom entry confirmation email:

]]> http://blazonapp.com/2012/11/custom-entry-confirmation/feed/ 0 Require Facebook Likes http://blazonapp.com/2012/11/like-gating/ http://blazonapp.com/2012/11/like-gating/#comments Tue, 13 Nov 2012 19:17:59 +0000 Blazon http://blazonapp.com/?p=861 Require Facebook Likes If you'd like to require Facebook likes in order for someone to enter your promotion, simply upload an image with a message requiring likes to display prior to entry into your promotion being allowed.
Best Practices Increase Facebook Likes by adding a like-gate! This is a very effective way to have your posts show up on fans news feeds! ]]> Require Facebook Likes

If you’d like to require Facebook likes in order for someone to enter your promotion, simply upload an image with a message requiring likes to display prior to entry into your promotion being allowed. See the example below.

Best Practices

Increase Facebook Likes by adding a like-gate! This is a very effective way to have your posts show up on fans news feeds!

]]> http://blazonapp.com/2012/11/like-gating/feed/ 0 Pin Code http://blazonapp.com/2012/08/pin-code/ http://blazonapp.com/2012/08/pin-code/#comments Tue, 14 Aug 2012 19:41:27 +0000 admin http://blazonapp.com/?p=768
Only the entrants that correctly enter the PIN code would gain access to this promotion.]]> If you would like to limit the people who would be entering your promotion, you can secure the entry form with a secret PIN Code or Promotion Code.  Only the entrants that correctly enter the PIN code would gain access to this promotion.

]]> http://blazonapp.com/2012/08/pin-code/feed/ 0 Giveaway Software, Facebook Contest Apps, and Remarketing http://blazonapp.com/2012/07/giveaway-software-facebook-contest-apps-and-remarketing/ http://blazonapp.com/2012/07/giveaway-software-facebook-contest-apps-and-remarketing/#comments Wed, 18 Jul 2012 19:34:04 +0000 Blazon http://blazonapp.com/?p=761 In terms of Ad Targeting Options on the Internet many different approaches exist.  You may:

1) Target Users from interest categories, inferred from user browsing history,

2) Use Keyword Contextual Marketing where keywords are used to find web pages that have your advertising,

3) Target ads based interests noted in a user profile,

4) Location target – based upon users geographic location,

5) Demographic target – based on age and other factors,

6) REMARKET – where you target ads to people who’ve previously visited your website or Facebook page.

Remarketing IS the most effective approach for precision targeted advertising and Blazon online contest software is a key cog in your remarketing strategy.  Through the application of a Blazon online contest on your website or using our Facebook Contest App you are able to ask important qualifying questions of the visitors to your online business presence.  This turns visitors into ultra qualified leads.  Because you’ve essentially already engaged with them via an online contest, and created brand impressions, many opportunities to continue to communicate and extend brand awareness exist.

Consider:

  • Blazon online contest software has the ability to automatically send emails to contest entrants,
  • Blazon develops an entrant profile that has rich information about your prospect.,
  • Blazon allows contest administrators to analyze their entrant database and stratify it according to their own defined criteria,
  • Blazon allows contest administrators to ask qualifying questions in any promotion type – to help further identify your optimal targets,
  • Blazon has the ability to define “hot lead triggers” so that any entrant who answers a question a certain way becomes “hot”. These leads are sent in real time to a sales agent for further engagement.

Remarketing is one of the most effective targeted methods of engaging with your prospects and customers.  Blazon online contest software and our Facebook Contest App add fuel to your remarketing efforts.

www.blazonapp.com

]]> http://blazonapp.com/2012/07/giveaway-software-facebook-contest-apps-and-remarketing/feed/ 0 Online Contest Software Effectiveness http://blazonapp.com/2012/07/online-contest-effectiveness/ http://blazonapp.com/2012/07/online-contest-effectiveness/#comments Wed, 18 Jul 2012 18:58:56 +0000 Blazon http://blazonapp.com/?p=757 Blazon online contests are the most effective way to turn visits to your website into actionable leads.  If you are paying for Paid Search why wouldn’t you want to have the actual contact data, an entrant profile, of the individuals visiting your site?  Returns on Investment when running Blazon contests are staggeringly high.  Consider the cost of running a Blazon Facebook Contest to how many sales can be generated via reaching out to those whom you’ve engaged in your online contest.  Many Blazon contests get tens of thousands of entrants.  Those are brand impressions, engagements, and leads your company can have too.  Run a Blazon online contest via your website, in a blog, or also quickly implemented in Facebook.

www.blazonapp.com

]]> http://blazonapp.com/2012/07/online-contest-effectiveness/feed/ 0 Online Contest Widgets http://blazonapp.com/2012/07/online-contest-widgets/ http://blazonapp.com/2012/07/online-contest-widgets/#comments Wed, 18 Jul 2012 18:52:10 +0000 Blazon http://blazonapp.com/?p=755 Blazon allows for online contest administrators to deploy online contests in Facebook and on a website rapidly.  If you’d like to simply leverage our single step launch process you may do so.  If you’d like to do custom development surrounding our online contest entry forms (landing pages) then you can use Blazon widgets.  Simply take a single piece of code after you’ve designed your entry form and deploy it on any platform – Facebook tabs, Websites, and Blogs.  Blazon widgets represent our customizable entry form, a sponsor logo, and an activity scroll.  So, for the most flexibility in creating online contests explore the use of a Blazon Online Contest Widget.  Or call us and we are happy to explain just how it all works!

www.blazonapp.com

 

]]> http://blazonapp.com/2012/07/online-contest-widgets/feed/ 0 Facebook Contest App http://blazonapp.com/2012/07/facebook-contest-app/ http://blazonapp.com/2012/07/facebook-contest-app/#comments Wed, 18 Jul 2012 18:46:18 +0000 Blazon http://blazonapp.com/?p=752 We are pleased to announce the development of a remarkably easy online contest launch process for Facebook.  So you can launch your sweepstakes, video, photo or essay contest rapidly.  Blazon distills building and launching your contest into a few easy steps.  First, just make sure you have a business tab setup.  Second, select whether or not you want your contest to have a “Like Gate” or “Fan Gate” page.  Like gating requires contest entrants to Like your business page before they can enter the contest.  With this option enabled you’ll simply upload your like gate image – the image you wish to appear before someone can enter your online contest.  And third, after you’ve created your contest entry form (the landing page) simply select our Launch Contest in Facebook option.  The process couldn’t be easier.  Blazon has the most effective contest builder for Facebook on the market.  Give it a try!

www.blazonapp.com

 

 

]]> http://blazonapp.com/2012/07/facebook-contest-app/feed/ 0 One-Step Instant Contest Launch in Facebook http://blazonapp.com/2012/07/one-step-instant-contest-launch-in-facebook/ http://blazonapp.com/2012/07/one-step-instant-contest-launch-in-facebook/#comments Thu, 12 Jul 2012 22:28:05 +0000 Blazon http://blazonapp.com/?p=676 The Blazon team has been hard at work developing the easiest to use Online Contest Software on the Planet.  Need a Facebook contest app?  We just rolled out a One-Step Instant Contest Launch process to deploy a Blazon online promotion in Facebook.  Now users can take our custom Blazon contest entry form, the “Landing Page”, and put the whole thing in Facebook in about sixty seconds.  Seriously.  It is that easy.  Now, launching an online contest in Facebook, or any other platform, just couldn’t be easier!  So, if you are looking for a Facebook contest app, you just found it.

Learn More: www.blazonapp.com

 

]]> http://blazonapp.com/2012/07/one-step-instant-contest-launch-in-facebook/feed/ 0 Blazon Online Contest Software Revision 07282012 http://blazonapp.com/2012/06/blazon-online-contest-software-revision-07282012/ http://blazonapp.com/2012/06/blazon-online-contest-software-revision-07282012/#comments Thu, 28 Jun 2012 21:34:15 +0000 Blazon http://blazonapp.com/?p=653 Complete New Features List for June 28, 2012 Release

Signup

  • Single Step Process
  • Adjusted Language for Ad/PR and Resellers related to Master and Client Accounts

New Home Screen

Addition of Following Quick Links:

  • Create New Promotion
  • Manage Existing Promotions
  • View, Filter and Export Leads
  • View, Rate and Export Media Entries
  • Measure Overall Contest Performance
  • View Qualifying Question Results
  • View Sponsor Ad Performance
  • Edit Account Settings
  • Change Subscription Plan
  • View Help and Knowledge Base

Overview Dashboard

Revised User Messaging to Clarify for First Time User

Beautiful New Builder

  • Revised Menu Structure (Build, Launch, Enhance)
  • Preview Button and Navigation Tabs
  • Context Sensitive
  • Made Public Voting UGC Type Selection Context Specific
  • Darkened All Supporting Text Box captions
  • Added Progress Bars While Uploading Images
  • Added Complete Landing Page as a Facebook Widget
  • Simplified Facebook Deployment
  • Simplified Website Deployment
  • Added Promote Online and Offline Features
  • Simplified All Enhance Features

Performance Enhancements

Corrected timeout processing scripts

 

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