Successful Travel Industry Online Contests
Building a Blazon contest is incredibly easy! And Blazon works remarkably well in pretty much every industry that is “Business to Consumer” oriented. One such group is the Travel Agency sector. In this case study we look at:
- Why Blazon is Perfect for Travel Agencies
- Some Performance Stats
- Attributes of a Successful Blazon Travel Industry Campaign
Blazon is Perfect for Large and Small Travel Agencies
In the world of traditional advertising companies use their budgets to run newspaper ads, send mailers and perhaps run TV and radio ads. Then they wait for customers to come to them. When their customer arrives sometimes the company asks the question about where the customer heard about them. Sometimes the question isn’t asked. The “traditional model” with all of its historical virtues, has serious flaws. Some of those flaws are:
- Traditional Advertising is Expensive
- Traditional Advertising is Labor Intensive
- Collection of Sales Prospect Data Isn’t Integrated Into the Process
- No Immediate Understanding of Likes, Needs, and Preferences of Prospects
- Its Audience is Shrinking
- Given Advertising Costs, ROIs are Low
- Consumers Frequently Lack Incentive to Engage With the Advertiser
- Sharing an Ad is Difficult
Blazon deftly solves all of these issues while providing extremely high ROI! The travel business is notorious for thin margins and commissions and, thankfully, Blazon is very cost effective! Building a Blazon promotion is far from labor intensive. New users frequently report it takes them less than ten minutes to create and deploy Blazon contests online. How would you like potentially thousands of new prospects and be able to control your branding and advertising, via a contest, in-house with little effort expended?
And key to the travel business, you need to know to whom you are promoting. Through the effective and discrete use of qualifying survey questions in contests you get to know your sales prospects quite well.
We know the audience on the internet is growing. Being able to deploy a contest simultaneously on Facebook, in a blog, or on your website leverages and exploits the built in audiences that already exist on these platforms. Blazon contests in the travel sector can yield thousands and thousand of leads. Moreover, Blazon’s hot lead technology delivers sales prospects that fit a specific profile directly to you for further engagement and selling. Blazon derived branding, advertising, and conversion ROI is extremely high! Blazon contests have built in incentive for participation and sharing. So, contests go viral and your audience grows quickly.
In one recent Blazon contest in the Travel Sector tens of thousands of unique entries occurred during a four-week period. We call those Sales Opportunities! A single promotion generated thousands of referrals – entrants referring other entrants to the contest. We call those Sales Opportunities! 75 percent of the total entrants indicated they’d never traveled with the company that deployed the contest. Over 50 percent of unique entrants requested more information about the company. This represents thousands of sales opportunities! We consistently see well-deployed contests creating these levels of performance.
Attributes of a Successful Blazon Travel Contest
We’ve listed our top seven attributes of a successful travel campaign.
- The Contest Prize Should Relate to Your Business
It only makes sense that if we want to create sales prospects our prize should be related to our industry – Travel in this case. People that wish to travel to Europe are going to enter a contest with a European Vacation giveaway!
- Create Strong Incentive to Enter
Higher value prizes create more interest and participation.
- Use Survey Questions to Learn More About Your Demographic
Blazon makes it incredibly easy to deploy survey questions in contests. Ask questions important to you – the same questions you would ask a prospect if they walked in the door! Where do you like to travel? When do you plan on traveling? How did you hear about us? Would you like to know more? You can even ask very specific questions to further discern interest. This is how Blazon helps you create truly qualified leads!
- Compelling Graphics Compel Entries
Blazon’s WYSIWYG editor allows you to see your contest as it is being built. Make it beautiful and they will come!
- Have Catalysts
Just like an engine starts a car, it is important to identify online and offline catalysts for your contest. You likely already invest in pay per click for web traffic. That is a catalyst. It is already driving traffic to your website. Blazon is great at turning that investment into real return with qualified sales leads. Leverage Blazon’s QR Code generator to create offline advertising. Another inexpensive catalyst is to advertise online.
- Deploy Your Contest in Many Locations
Blazon’s widget code wizard makes deploying your contest in many places at once a breeze. Whether your entry form / landing pages are in a website, Facebook, a blog, or elsewhere put it out there! The more entry points available and utilized the more successful you contest will be.
- Keep it Simple
Don’t add unnecessary barriers of entry to your travel contest. You want people to enter. So while you want to learn about your sales prospect through qualifying survey questions or custom fields, limit that to “just enough”. And because Blazon allows you to create unlimited contests you can garner more data about your entrants over time.