Category Archives: Blazon Online Contest Software Help

Entry Only Content

By Blazon | Published: November 13, 2012

After someone enters your promotion they’ll see the content created in this section. Entrant-only content is added or edited here.

You are able to incorporate text, HTML, images and video. Should you choose to embed a photo or video it must be hosted on a third party service, such as Youtube. You will be provided an embed code from that service.

Use the icons to format your text. Use the link icons to insert or remove links. Use the insert image icon to insert an image. Use the HTML icon to insert custom HTML.

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Require Facebook Likes

By Blazon | Published: November 13, 2012

Require Facebook Likes

If you’d like to require Facebook likes in order for someone to enter your promotion, simply upload an image with a message requiring likes to display prior to entry into your promotion being allowed.

Best Practices

Increase Facebook Likes by adding a like-gate! This is a very effective way to have your posts show up on fans news feeds!

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Pin Code

By admin | Published: August 14, 2012

If you would like to limit the people who would be entering your promotion, you can secure the entry form with a secret PIN Code or Promotion Code.

Only the entrants that correctly enter the PIN code would gain access to this promotion.

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Referral Incentive

By Blazon | Published: June 26, 2012

Referral incentives are important to create a greater degree of participation in your contest. They provide additional incentive for an entrant to refer your promotion.

The referral incentive is the number of referrals it takes to earn an additional chance to win.

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Entry Notification

By Blazon | Published: June 26, 2012

Use entry notification if you’d like to receive an email each time a person enters your contest.

Enter the email address to which you wish the notification be sent. Select the Notify checkbox to turn this feature on.

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Generate QR Codes

By Blazon | Published: June 26, 2012

With Blazon you can promote your online contest with offline advertising. For instance, you may choose to promote your contest in a magazine, or via a postcard.

QR codes are used to track the performance of your offline advertising.

Generating a QR code for your Blazon contest is easy!

First, add an entry point that defines the source of your offline advertising. For instance, “Postcard” may be your entry point.

Second, generate the QR code to be printed within your offline ad.  You may, for instance, create a QR code on a postcard that an entrant scans with a smartphone. Blazon will track that entry point in the Dashboard.

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Links to Your Online Contest Landing Pages

By Blazon | Published: June 26, 2012

Landing page links are referenced from many locations to drive traffic to your contest. You may use them in an email, in Facebook, in Twitter, on a website, or even in a blog post.

Generating landing page links for your contest is simple.

First, identify the location where you’ll be using a landing page link. This is an entry point and can be tracked via Blazon’s dashboard.

Second, generate the link via the button presented in the second step.

Third, copy and paste the link into your actual entry point to drive traffic to your contest.  For instance, include a link in an email that is sent to promote your contest.

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Add to Website

By Blazon | Published: June 26, 2012

Blazon Online Contest Landing Pages are Multi-platform!
You may add them to your Facebook Business Page, to a Blog, or to your Website. You generate traffic on your website! Perhaps you utilize Paid Search! A Custom Blazon Landing page as part of your website is a great way to turn traffic into prospects – by name! It is one of the most effective strategies to capture real yield from Paid Search.

Adding a promotion to your website is a 2 step process.

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Enhance Your Online Contests

By Blazon | Published: June 26, 2012

You’ve Built Your Contest! You may have launched your contest! With Blazon it is easy to enhance your contest.

All of the options noted in Enhance allow you to create a more effective campaign!

Facebook like buttons can become part of your entry form, for instance.

Confirmation Emails are an amazing way to send a response to an online contest entrant and have them spread the word about your promotion! These emails contain PURLs or Personal URLs that allow Blazon to track referral data in the dashboard and in leads!

Qualifying questions, which are part of the entry form in the Custom Landing Page, have remarkably high response rates. Through the judicious use of qualifying questions you gain deep insight into your prospects wants and needs. Asking questions like “how did you hear about us” or “would you like a brochure” or “what is your favorite place to travel” give additional insights into entrant behavior for further marketing.

Blazon offers a myriad of choices to Enhance your promotion. You can make enhancements before or after you launch your Blazon Online Contest.

 

 

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Launch an Online Contest

By Blazon | Published: June 26, 2012

Launching an online contest in Facebook, a Website, or in a Blog with Blazon is a snap! Blazon’s online contest launch process is simple to follow.

First, make sure you add your own terms of entry or edit the sample terms we provide.

To add contests to your Facebook Business page simply follow the Add to Facebook instructions. It will only take a few minutes and the contest you created in the Build process will be up and running. Increase Likes by adding your contest to Facebook as well. And, importantly, begin to turn traffic going to your Facebook business page into qualified leads in real time!

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