Monthly Archives: June 2012

Blazon Online Contest Software Revision 07282012

Complete New Features List for June 28, 2012 Release Signup Single Step Process Adjusted Language for Ad/PR and Resellers related to Master and Client Accounts New Home Screen Addition of Following Quick Links: Create New Promotion Manage Existing Promotions View, Filter and Export Leads View, Rate and Export Media Entries Measure Overall Contest Performance View [...]

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Blazonapp.com Photo Contests now Support High-Resolution Uploads

All Blazon photo contests now provide support for uploading print-ready high-res images through the entry form.

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Announcements

Welcome to Blazon!

Latest Announcements

 Beautiful New Builder!

You’ll be very pleased with our latest creation! We’ve refined and refined our Promotion Builder to make it the easiest and fastest to use promotion building tool on the planet. We divide the process of creating a promotion into three simple phases.

1. Build

2. Launch

3. Enhance

Within each area you’ll see plenty of easy to understand options, and context sensitive help will guide you if you have any questions. Of course, you are also always welcome to call us directly anytime! Check out the new Builder and start creating new customers with your next promotion!

With Blazon, you’ll be launching a contest in minutes!

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Easy Home Screen

We are pleased to introduce a beautiful new Home screen to make navigating in Blazon even easier! From Home users are able to perform a variety of key tasks. We’ve provided shortcuts to

  • Create New Promotions,
  • Manage Existing Promotions,
  • View, Filter and Export Leads,
  • Measure Promotion Performance via the Dashboard,
  • Analyze Results from Qualifying Questions in Your Promotions,
  • And Much More!
If you are reading this you are on the new Home Screen. Get going on your next promotion now!
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Referral Incentive

Referral incentives are important to create a greater degree of participation in your contest. They provide additional incentive for an entrant to refer your promotion.

The referral incentive is the number of referrals it takes to earn an additional chance to win.

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Entry Notification

Use entry notification if you’d like to receive an email each time a person enters your contest.

Enter the email address to which you wish the notification be sent. Select the Notify checkbox to turn this feature on.

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Generate QR Codes

With Blazon you can promote your online contest with offline advertising. For instance, you may choose to promote your contest in a magazine, or via a postcard.

QR codes are used to track the performance of your offline advertising.

Generating a QR code for your Blazon contest is easy!

First, add an entry point that defines the source of your offline advertising. For instance, “Postcard” may be your entry point.

Second, generate the QR code to be printed within your offline ad.  You may, for instance, create a QR code on a postcard that an entrant scans with a smartphone. Blazon will track that entry point in the Dashboard.

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Links to Your Online Contest Landing Pages

Landing page links are referenced from many locations to drive traffic to your contest. You may use them in an email, in Facebook, in Twitter, on a website, or even in a blog post.

Generating landing page links for your contest is simple.

First, identify the location where you’ll be using a landing page link. This is an entry point and can be tracked via Blazon’s dashboard.

Second, generate the link via the button presented in the second step.

Third, copy and paste the link into your actual entry point to drive traffic to your contest.  For instance, include a link in an email that is sent to promote your contest.

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Add to Website

Blazon Online Contest Landing Pages are Multi-platform!
You may add them to your Facebook Business Page, to a Blog, or to your Website. You generate traffic on your website! Perhaps you utilize Paid Search! A Custom Blazon Landing page as part of your website is a great way to turn traffic into prospects – by name! It is one of the most effective strategies to capture real yield from Paid Search.

Adding a promotion to your website is a 2 step process.

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Enhance Your Online Contests

You’ve Built Your Contest! You may have launched your contest! With Blazon it is easy to enhance your contest.

All of the options noted in Enhance allow you to create a more effective campaign!

Facebook like buttons can become part of your entry form, for instance.

Confirmation Emails are an amazing way to send a response to an online contest entrant and have them spread the word about your promotion! These emails contain PURLs or Personal URLs that allow Blazon to track referral data in the dashboard and in leads!

Qualifying questions, which are part of the entry form in the Custom Landing Page, have remarkably high response rates. Through the judicious use of qualifying questions you gain deep insight into your prospects wants and needs. Asking questions like “how did you hear about us” or “would you like a brochure” or “what is your favorite place to travel” give additional insights into entrant behavior for further marketing.

Blazon offers a myriad of choices to Enhance your promotion. You can make enhancements before or after you launch your Blazon Online Contest.

 

 

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Launch an Online Contest

Launching an online contest in Facebook, a Website, or in a Blog with Blazon is a snap! Blazon’s online contest launch process is simple to follow.

First, make sure you add your own terms of entry or edit the sample terms we provide.

To add contests to your Facebook Business page simply follow the Add to Facebook instructions. It will only take a few minutes and the contest you created in the Build process will be up and running. Increase Likes by adding your contest to Facebook as well. And, importantly, begin to turn traffic going to your Facebook business page into qualified leads in real time!

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